Honda ranked 20th in world’s best brands list
Honda is now ranked as the 20th most valuable brand in the world, according to Interbrand’s Best Global Brands study.
The report, which valued Honda at $22.696 billion, analyses how brand power impacts the success of a company, focusing on its financial performance, the role of the brand in customer purchase decisions and the overall strength of the brand.
Honda’s top 20 ranking follows a stellar year in 2016, as well as some major recent news announcements, which you can read about here.
“The power of the Honda brand highlights our influential position in the market,” said Philip Ross, Senior Vice President of Honda Motor Europe. “A diverse range of new products, from the zero-emissions Clarity Fuel Cell to the award-winning Honda Civic Type R, showcase the significance of advanced technology to the Honda brand. The recently announced ‘Electric Vision’ will fast-track a major brand advancement, bringing to market a host of new electrified vehicles from 2018.”